Do You Feed Your Pets Blue Buffalo? You Might Want to Reconsider…
A year ago, pet owners watched as Purina and Blue Buffalo, two pet food manufactures, slapped each other with lawsuits. Purina sued Blue Buffalo for false advertising, claiming the contents of their food was not accurately reflected on their packaging – that they did not disclose the presence of poultry by-product on their label. Blue Buffalo responded with a counter suit, saying that Purina was engaging in a smear campaign and defaming the brand.
Well, now the truth is out. Here’s a news story covering the controversy when the cases were filed a year ago:
Now the results of this year-long legal battle are out, and it appears that Purina is the victor.
According to Nestlé Purina PetCare, Blue Buffalo admitted that “’substantial’ and ‘material’ portion of Blue Buffalo pet food sold to consumers contained poultry by-product meal, despite pervasive advertising claims to the contrary.”
The claims that the pet food was free from poultry by-product meal, corn, or grain often came at a higher cost to consumers who were led to believe they were making an informed choice regarding what their animals were consuming.
“Only when faced with undeniable evidence from the lawsuit has Blue Buffalo admitted the truth to the court: a ‘substantial’ and ‘material’ portion of Blue Buffalo pet food sold over the past several years contained poultry by-product meal. It is unclear to us if or when this practice stopped, or whether any Blue Buffalo pet food containing by-product meal is still on store shelves,” said Keith Schopp, a spokesperson for Nestlé Purina Petcare.
As news spreads about Blue Buffalo’s misleading claims and false advertising, a number of class action lawsuits have sprung up around the nation. Poisonedpets.com recently compiled a list of the current lawsuits. Click on the case for more information.
- Fisher et al v. The Blue Buffalo Company, Ltd. et al, Case No. 14-cv-5937, C. D. CA.
- Keil et al v. Blue Buffalo Company, Ltd., Case No. 14-cv-880, E. D. MO.
- Hutchison et al v. Blue Buffalo Company, Ltd., Case No. 14-cv-1070, E. D. MO.
- Andacky et al v. The Blue Buffalo Company, Ltd., Case No. 14-cv-2938, E. D. NY.
For more information on Purina’s false advertising lawsuit against Blue Buffalo, visit petfoodhonesty.com.