Brewery Puts ‘Hard-To-Place’ Shelter Dogs On Their Beer Cans To Help Them Get Adopted

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Rescue dogs sometimes stay at the pound for far too long. If a local brewery in Fargo, North Dakota has their way, however, that will change. They are now using their beer cans to feature dogs up for adoption to help them find forever homes.

Fargo Brewing Company, in a partnership with a local rescue group, 4 Luv of Dog Rescue are making it happen. They are naming those animals ‘One-der’.

“Our One-der dogs are dogs that will live their best life in a home by themselves and there’s no other pets,” Jerad Ryan, volunteer at 4 Luv of Dog, told CNN affiliate KVRR. “So, they can be a little bit tougher to find homes for, foster homes, that type of thing.”

Shelters in the United States are struggling at near capacity levels. As a result, many animal shelters are taking drastic measures. This includes a reduction in adoption fees at two animal shelters in Atlanta, known as the LifeLine Animal Project.

“Just last week, 358 animals entered our Dekalb County Animal Services and Fulton County Animal Services shelters,” the group posted on Facebook on October 29. “This week, 123 animals have arrived so far.”

The animals in our shelters need your help. Just last week, 358 animals entered our Dekalb County Animal Services and…

Posted by LifeLine Animal Project on Tuesday, October 29, 2019

According to CNN, Ryan has volunteered with the North Dakota rescue group for more than four years. One-der dogs are near and dear to him, especially a dog that he fostered, Bizzy.

“I was always trying to think of ways to promote her and the other less fortunate dogs in our rescue,” Ryan said. “At my job at Northern Plains Label we produce labels for breweries, and I just had the light bulb style idea to feature the dogs on beer cans.”

Nyx, Bizzy, Jensen, Hobie, Moby, and Virginia are the names of the six puppies chosen to be featured on beer cans. A special event was held and the community was invited to the brewery where they could grab a six-pack of the Fargo Original Larger for $9. They would also be able to meet one of the dogs up for adoption.

The brewery social media and marketing manager, Tawny Hewitt told CNN that 40 cases were made with special labels and 25 were sold at the event. It is still possible to buy one of the six-packs through the end of the week and the rest are going to be donated to the rescue group. Some of the proceeds from the sales are also going to be provided to the rescue group.

“We hope that having these dogs featured on the cans will help raise awareness and shine a spotlight on them where they might normally have been overlooked,” Fargo Brewing Company told CNN in a statement.

Ryan said that the response from the community has been both heartwarming and amazing.

“This really has been great exposure for these harder to adopt dogs, and I would be surprised if this doesn’t lead to an adoption or two.”

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