Selfies are popping up everywhere on social media. In fact, “selfie” was the Oxford Dictionaries Word Of The Year in 2013. One animal rescue organization is using popular internet selfies as a way to shine light on dogs that need homes. They take the selfies and Photoshop in a shelter dog looking for their forever home. Dubbed as “muttbombing,” this new trend has proved to be a successful and popular way to bring awareness to shelter dogs.

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