Because These Homeless Dogs And Cats Are #LookingForYou!
In the UK, an ad agency called OgilvyOne came up with a genius idea. Inside leaflets, passed out to shoppers at a mall, they placed a chip that coordinated and interacted with billboards overhead. Adoptable animals followed you throughout the mall from billboard to billboard–as if the animal was following you home. The chip could even sense the direction the shoppers were walking in. Isn’t this cool? It would definitely get my attention! They need to do this in the U.S. too!