Every year, the fur trade kills over 100 million animals. Rabbits, foxes and minks are targeted and killed for their fur. Thankfully, more and more fashion brands are banning fur from their upcoming lines.
Diane von Furstenberg was named by Time in the 100 most influential people, and by Forbes as the most powerful woman in fashion. Her fashion line DVF will now appear on the list of luxury fashion lines that have banned fur.
The decision to go fur-free was an easy one for the luxury designer. She had a meeting with The Humane Society Of The United States (HSUS) last year regarding going fur-free. “By interesting coincidence, the luxury brand received its new line of faux fur coats the morning of the meeting,” recalls HSUS. Starting in 2019, the DVF line will no longer have fur and will eliminate all exotic skins, mohair and angora.
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CEO Sandra Campos announced the ban and stated, “time for us to make this change and accept responsibility to ensure that we don’t promote killing animals for the sake of fashion.”
The cruelty-free fashion trend has taken off and we couldn’t be happier. The luxury designer released a statement after announcing the ban, “I am so excited that technology has provided us a way to feel as glamorous with faux fur.”
Not only are fashion designers turning away from fur, but so are consumers. More and more people are only wanting to purchase items that are ethically sourced and cruelty-free. The world can be a better place if we all do our part to end animal cruelty.
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