Valentine’s day is just around the corner and it seems as if dogs are getting in on the action this year. Coors Light is stepping up to the plate this month and making it possible for anyone to bring a dog into their family.
Between Feb 5 and Feb 21, Coors Light is going to spend an estimated $100,000 in adoption fees throughout the United States. It is their way of helping 1,000 eligible dog owners by paying up to $100 in adoption fees each. It’s a very nice gesture that any potential dog owner over 21 years of age can take advantage of.
In order to have Coors Light pay the adoption fees, you will need to send the beer company a receipt of adoption. The text message should be COORS4k9, sent to 28130. You will also need to send a pic of the adoption receipt.
After a review has taken place (and if you are part of the first 1,000 eligible participants), they will gift you up to $100 toward the adoption fees.
This deal is good across the United States unless you happen to live in California, Louisiana, Pennsylvania, South Dakota, Texas, Virginia, or West Virginia.
Chelsea Parker, Marketing Manager at Molson Coors, said:
“Cuffing Season is a major cultural trend and poses tension for our younger drinkers, as they navigate the stress of finding someone to spend the cold months with.”
“With almost half of millennials planning to stay in on Valentine’s Day, we wanted to help empower people to savor the day with Coors Light and a dog by their side.”
The ASPCA reports that some 6.5 million companion animals will find themselves in a US animal shelter this year. 3.3 Million of those animals will be dogs.
Another sad statistic is that approximately 1.5 million shelter animals will be euthanized on any given year. Those figures are of 670,000 dogs and 860,000 cats.
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A Coors Light spokesperson told CNN:
“There are so many dogs looking for their person and have unconditional love to give, so this effort was a natural extension to Coors Light’s latest ad campaign, which features a woman who’s choosing to skip cuffing season and chill with her dog and a cold beer instead.”
Coors Light ran a survey that found most (58%) youngsters who are old enough to drink find Valentine’s Day to be overrated.
Since so many young people are going to be spending Valentine’s Day alone at home, then hopefully they will at least want to spend it with their dog.
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