More and more designers are realizing that fur is out of style and will never be in style again. Over 100 million animals are killed every year for the fur industry. One by one luxury designers are realizing that killing is not fashionable, and they do not want to be a part of it.
Coach is the most recent designer to join the fur free list. The line will be fur free for their fall 2019 debut in March. Animal welfare groups have been fighting for years to ban fur to save the lives of innocent animals. Rabbits, foxes and many others are kept in deplorable conditions on fur farms before they are ruthlessly killed by electrocution.
“Designers reviewing their policies on sustainability and ethics are faced with the fact that fur is not only terrible for animal welfare but also bad news for the environment, and with growing public awareness and pressure these are no longer issues they can ignore. With each new fur-free announcement, designers like Fendi and Kurt Geiger that are still championing cruelty by failing to forego fur are falling further out of fashion,” states Humane Society International Executive Director, Claire Bass.
Fur is not fashionable and designers are finally seeing that. Coach chief executive, Joshua Schulman, released a statement, “We’re doing it because we believe it’s the right thing to do.”
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Consumers are looking for ethical companies to purchase from and will not stand for animal cruelty. We can only hope that the remaining designers will follow suit.
“The decision to go fur-free is a truly meaningful milestone for the brand,” Shulman said. “What really excites me most is building a business that balances true fashion authority while also driving positive change — both within the company and in the greater community.”
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